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The ninth edition brings global marketing out of the classroom and into the real world with uptodate examples of questions, concerns, and crises facing global markets. Global marketing management 7th edition 0332712 by. The leading graduatelevel case text in international marketing, as well as a popular reference for practitioners, this fifth edition focuses on. Global marketing, student value edition 9th edition 9th edition. Global marketing reflects current issues and events while offering. Solution manual for global marketing management, 8e 8th. Suitable at the graduatelevelmba level if used with supplemental cases. Marking the 20th anniversary of this series of textbooks, this ninth edition of global marketing builds on the tradition and successes of previous editions. It covers the major dimensions of the environment of global marketing economic, social, and cultural, and political.
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